Experience

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SoCal

Senior Copywriter (Sept. 2023 - Oct. 2024)

Traffik Ad Agency: Healthcare, Medicare, Medical Device, EDU (Concepting, Commercials, OOH, Digital, Social, Print, PR, Advertorial, and Newsletters)

Developed and executed campaigns for well-known healthcare and Medicare companies.

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Senior Copywriter, Auction.com (June 2019 - Aug. 2022)

Real Estate (Concepting, Dot-Com, Digital, Email, SMS, Scripts, OOH, Retail, Advertorial, Blog, SEO, Corp. Comm., UX, Content Strategy, Copy Editing)

Auction.com is a national real estate platform where investors can buy properties at auction. As a senior writer, I worked closely with marketing directors on project scope, content strategy, and timelines. I developed campaigns and would execute them across channels such as, OOH, editorial, and all things digital. I then became a B2C editor where I developed and implemented our style guide, and provided content direction and copy editing to junior writers. I also worked on all internal communications where I had the privilege to work with top-level executives and social awareness councils.

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Freelance Senior Copywriter, Various Ad Agencies (Nov. 2016 - Jan. 2020)

Agencies: Traffik: Medical Devices, Healthcare, and EDU (Dot-Com, Print Brochures, Social), Questus: Suzuki Campaigns (Concepting, Print Ads, Social)

Client-side: Auction.com: Real Estate Campaigns (Concepting, Dot-Com, Digital, Email, SMS, Scripts, Retail, Blog, UX, Content Strategy)

Throughout this time, I developed and directed tons of highly-engaging campaigns for some pretty cool brands. I was also more hands-on with projects — from strategy to the final showdown.

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NYC

Freelance Senior Copywriter, Ad Agencies (April 2016 - Sept. 2016)

Agencies: DigitasLBi: American Express (Concepting, Corporate Signage, Print Brochures, Digital), Rebellion Design: Dell Technologies (Concepting, Dot-Com)

After a year on Samsung, I freelanced and wrote digital copy for a Dell Technologies pitch, and then took on a short-term contract at DigitasLBi to write posters, and a direct mail brochure for American Express.

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Copywriter, Publicis Groupe / Rosetta (Feb. 2015 - March 2016)

Advertising Age 2015 Agency A-List Winner

Samsung (Concepting, Dot-Com, Digital, Apps, Retail, YouTube Demo Scripts, Promos)

I got my lucky break and was hired by two incredibly talented writers, a GCD and a CD, to write for Samsung.com. For a year I developed and executed campaigns for new device launches, Samsung app landing pages, trial program microsites and preloaded apps, Galaxy Experience music event and film release promos, Samsung+ editorial content, seasonal holiday campaigns, in-store digital video loops, and how-to demo scripts for YouTube.

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Freelance Copywriter, Agencies and In-House (July 2014 - Jan. 2015)

Agency: Stranger & Stranger (CPG: Wine labels), Client-side: Samsung (eComm), Avis (Radio)

I moved to NYC to gain ad agency experience and managed to land great freelance work right away, which ultimately led to a full-time freelance role at Publicis Sapient / Rosetta.

 

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L.A.

Copywriter, Merle Norman Cosmetics (Oct. 2012 - June 2014)

Beauty (Concepting, Print, Broadcast, Retail, Fact Sheets, Digital, CPG, B2B, B2C)

During my time writing for Merle Norman, the originator of "try before you buy," I worked on: concepting for new product campaigns, TV, YouTube demos, radio, print, naming, B2B, technical, and a ton of retail.

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Copywriter, Aviesta.com (Nov. 2011 - Aug. 2012)

Footwear (Concepting, eComm: Dot-Com, Digital, Email, Social, Scripts)

Aviesta was a start-up that modeled itself after Shoedazzle, a subscription-based footwear eComm site. My ECD/mentor was a hotshot McCann Erickson vet — he taught me everything I know. I would concept, write and manage: site, email, social, promos, and video script copy.

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Casting Assistant, Nonfiction Unlimited (Jan. 2010 - Dec. 2011)

Ford (Testimonial Scripts)

When I was fresh out of college, I freelanced as a casting assistant and would write the on-camera interview scripts for "real people, not actors" that drive Ford trucks. The lines I wrote were used in national Hispanic Ford commercials directed by legendary skater-turned-director, Stacy Peralta.

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Education

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Mount Saint Mary’s University, Los Angeles

Master of Fine Arts, Creative Writing (Graduated Aug. 2022)

Concentration: Screenwriting

The MFA Creative Writing Program at MSMU is comprehensive. I studied Literary Theory, Poetry, Fiction: Fairy Tales, Non-Fiction: Food Writing, and Screenwriting for T.V. and Film.

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Mount Saint Mary’s University, Los Angeles

Bachelor of Arts, Spanish Language & Culture (Graduated Aug. 2009)

Concentration: Cultural Studies

Internship: Getty Foundation, Multicultural Undergraduate Research

Travel Study: History & Culture of Peru

In addition to extensive Spanish lit, I took every English lit and writing course I could get my hands on. I worked as a Getty Intern at Olvera Street where I curated a show and got my start as a copywriter. Prior to that, I worked as an account coordinator at M1 Partnership, an ad agency in Culver City led by two rogue agency pros.